Guerilla Marketing..
..is a way to promote a product in an unconventional way, as opposed to the usual route that larger companies in majority take i.e through flyers, billboards, adverts on television and radios. All of the promotional factors above are used by the majority of companies and businesses but they may not have as much a dramatic effect or influence on audiences, as those ideas or products marketed by the 'Guerilla Theory'. It relies on time, energy and imagination rather than a big marketing budget. "The aim of it is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral" as a website put. It is a much better idea for smaller comapnies than larger ones.
Some Examples of it ~
Up In-The-Air Adverts:
1) Vodka Commercial & 2) Vacuum Commercial -both play with visual vertigo and parodies a funny idea that would stick to the audiences' minds and memories.
3) 'Dropped Calls' Cell Phone Commercial -catches both passers-by and those travelling from far. A simplistic pun, yet executed in a very clever way.
4) Bubble Gum Poster (with a balloon as the bubblegum) -basic idea but with an interesting approach to it.
5) Soccer Ball Promotion - challenging context and the norm or usual promotional conventions with originality.
6) Jersey Promotion -though not very interesting and a dull idea compared to the various other examples we've seen of Guerilla Marketing, still grabs audiences' attention.
Some of the most popular, well-known and recognised forms of Guerilla Marketing and product promoting are introduced and advertised through a commercial, sign, unusual billboard or such in the air, where there is maximum visibilty to all kinds of audiences and initiative to reach people close or far.
Down On-The-Ground Adverts:
1) Manhole 'Grill' -very literal idea
2) Condom Commercial
3) Steaming Coffee Promotion -gives illusional effect to audience
4) 'Wheelchair' Sign -gives off self fufilling statements if one isn't careful
With working and living in the main city - or any cities infact, it is a hefty job to constantly stay on our toes and watch out for where we are going so this methos catches alot of the attentions of busy, working, rich business people, entrepenuers, office workers -or even any person who works and is in a rush.
On-The-Level Adverts
1) 'Superman Returns' Movie Commercial (Twisted Lamp Post) -completely different promotional instrument for a movie.
2) Ikea Commercial (Bus Stop turned into a homely Living Room) -abstract ideas and original approaches catch the attention of the majority (as the man in the image illustrates).
3) Reynold's Wrap Commercial (Using a Garage Door) -clever play on the strength of the material they're selling.
4) Car Commercial (On Bridge) -changes over time, evoking a sense of action and adventure in audience.
5) 'Axe' Running Sign -plays on humour as it uses iconography that we are all familar with and recognise everywhere, for amusement.
Another great way in which people can promote is through putting things on a level where everyone has easy acess to touch and interact with them.It catches the attention of the audience immediately and engages them fully.
The success of a 'Guerilla Marketing' project is not able to be predicted precisely as to say that there is infact a secret behind this type of promoting. Some succeed by going big and bold, and others work by being subtle and clever. Some cost a great deal and others produce compelling effects with a few everyday materials. Of course, some of the success of each of these goes beyond their physical context, it all depends on varying factors, and is different for every product, through the originality of the ideas and the type of approach that the marketers take to it.
..is a way to promote a product in an unconventional way, as opposed to the usual route that larger companies in majority take i.e through flyers, billboards, adverts on television and radios. All of the promotional factors above are used by the majority of companies and businesses but they may not have as much a dramatic effect or influence on audiences, as those ideas or products marketed by the 'Guerilla Theory'. It relies on time, energy and imagination rather than a big marketing budget. "The aim of it is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral" as a website put. It is a much better idea for smaller comapnies than larger ones.
Some Examples of it ~
Up In-The-Air Adverts:
1) Vodka Commercial & 2) Vacuum Commercial -both play with visual vertigo and parodies a funny idea that would stick to the audiences' minds and memories.
3) 'Dropped Calls' Cell Phone Commercial -catches both passers-by and those travelling from far. A simplistic pun, yet executed in a very clever way.
4) Bubble Gum Poster (with a balloon as the bubblegum) -basic idea but with an interesting approach to it.
5) Soccer Ball Promotion - challenging context and the norm or usual promotional conventions with originality.
6) Jersey Promotion -though not very interesting and a dull idea compared to the various other examples we've seen of Guerilla Marketing, still grabs audiences' attention.
Some of the most popular, well-known and recognised forms of Guerilla Marketing and product promoting are introduced and advertised through a commercial, sign, unusual billboard or such in the air, where there is maximum visibilty to all kinds of audiences and initiative to reach people close or far.
Down On-The-Ground Adverts:
1) Manhole 'Grill' -very literal idea
2) Condom Commercial
3) Steaming Coffee Promotion -gives illusional effect to audience
4) 'Wheelchair' Sign -gives off self fufilling statements if one isn't careful
With working and living in the main city - or any cities infact, it is a hefty job to constantly stay on our toes and watch out for where we are going so this methos catches alot of the attentions of busy, working, rich business people, entrepenuers, office workers -or even any person who works and is in a rush.
On-The-Level Adverts
1) 'Superman Returns' Movie Commercial (Twisted Lamp Post) -completely different promotional instrument for a movie.
2) Ikea Commercial (Bus Stop turned into a homely Living Room) -abstract ideas and original approaches catch the attention of the majority (as the man in the image illustrates).
3) Reynold's Wrap Commercial (Using a Garage Door) -clever play on the strength of the material they're selling.
4) Car Commercial (On Bridge) -changes over time, evoking a sense of action and adventure in audience.
5) 'Axe' Running Sign -plays on humour as it uses iconography that we are all familar with and recognise everywhere, for amusement.
Another great way in which people can promote is through putting things on a level where everyone has easy acess to touch and interact with them.It catches the attention of the audience immediately and engages them fully.
The success of a 'Guerilla Marketing' project is not able to be predicted precisely as to say that there is infact a secret behind this type of promoting. Some succeed by going big and bold, and others work by being subtle and clever. Some cost a great deal and others produce compelling effects with a few everyday materials. Of course, some of the success of each of these goes beyond their physical context, it all depends on varying factors, and is different for every product, through the originality of the ideas and the type of approach that the marketers take to it.
